Store Events

Join us in-store on Saturday June 6 for the Toronto premiere of Sony True RGB technology, and the 2026 BRAVIA television lineup.

True RGB is the culmination of more than 20 years of Sony's innovation in LED control. 

• Be the first in Toronto to see the 2026 True RGB lineup, just unveiled to the world: the impressive BRAVIA 7 II, and the flagship BRAVIA 9 II, Sony's brightest and most colourful TV ever.

• Sean McCarthy from Sony will illustrate how True RGB can reproduce a wider range of colours with greater purity and accuracy, for images that look richer, more realistic, and closer to the creator's intent. You'll even get a chance to put on a pair of sunglasses and peek behind the scenes of Sony's True RGB backlighting system in a deconstructed panel.

• Mike Osadciw, Founder & CEO of the Display Evaluation Summit, will be on hand to provide an expert perspective on how to best choose a new TV technology for your home. A THX® Certified Professional and ISF® Certified Level II Calibrator with more than 20 years of experience, Mike will have his measurement rig on hand, along with Sony's professional BVM-HX3110 mastering monitor for comparison.

From lens to living room, Sony is involved in every aspect of filmmaking, from movie shoots and post-production editing to studio broadcasts and cinema screenings.

Whether you're a TV and movie fan looking for a broad overview of televisions in 2026, or an enthusiast wanting to dive deeply into the latest and greatest display technology, this event will be well worth attending.

Traveling by car? Easy parking is available in the Manulife Centre. Entrance off Charles Street. Get two hours free parking with $50 purchase in the mall.

Taking transit? We're a short walk away from Bloor-Yonge (Line 1), Bay (Line 2), and Museum (Line 1) stations.