$1,999.00
Sony 77" BRAVIA 8 4K OLED TV
$3,999.00
$3,799.00
Sale ends Thu June 05, 2025
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Description
Sony 77-inch BRAVIA 8
K-77XR80 (K77XR80)
BRAVIA 8 is Sony's most popular OLED TV, with technology that delivers truly lifelike picture quality.
OLED delivers precise picture performance with millions of individually controlled pixels. Enjoy perfect blacks, vivid contrast, and filmmaker accuracy thanks to Sony's XR Processor.
As Sony's accessible OLED model, BRAVIA 8 delivers both impressive picture quality and value.
This TV features a 4-way stand.
It can be configured in an outside position, in a narrow inside position to fit on smaller furniture, or in one two elevated positions to accommodate a soundbar below.
Recommended viewing distance: 7.7 – 10.4 ft
Distance range derived from The Society of Motion Picture and Television Engineers (SMPTE). They recommend the screen occupies 40° of your field of vision for an ideal, immersive cinematic experience, and a minimum of 30° of your field of view for comfortable everyday use.
For Sony's largest OLED with 16% more screen area, step up to the 83-inch A80L.
Looking for the best OLED experience? We recommend Sony's flagship Master Series A95L.
A breakthrough in TV technology, its new QD-OLED panel combines OLED's perfect blacks and millions of self-illuminating pixels with Quantum Dots for superior colour volume, wider viewing angles, and dramatically brighter picture.
You'll get personal attention and expert advice.
We deliver, we install, we instruct — click to learn more.
We deliver, we install, we instruct — click to learn more.
Soundbars, simple speakers, surround sound, and more.
We make it easy — click here to read our TV Audio Guide.
We make it easy — click here to read our TV Audio Guide.
The following information is provided by the manufacturer:
Specs
Dimensions
About Sony
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