Sony 50" BRAVIA 7 II True RGB 4K TV — Coming Late June

A new dimension of colour from Sony.

Sony's most accessible True RGB TV delivers vivid colour, deep contrast, and wide‑angle viewing with precise control to faithfully reproduce movies, shows, and games.

True RGB, the future of colour.

Sony's True RGB is three independently-controlled red, green, and blue LEDs. Thousands of them combine together to act as a backlighting system behind the panel, delivering the largest colour volume in Sony history, and significantly wider viewing angles. 

Backlight Master Drive Pro.

Harnessing this backlighting breakthrough takes experience. The real magic of True RGB comes from Sony's proprietary Backlight Master Drive Pro, built on two decades of innovation to maximize the panel's performance. By precisely controlling thousands of RGB LEDs with highly-refined algorithms, Sony's True RGB faithfully reproduces smooth colour gradation in even the finest tonal details, from the brightest peak to the darkest shade.

Smarter picture in real time.

The XR Processor powers the BRAVIA 7 II, using AI scene recognition to optimize colour, contrast, and motion clarity. And even when you're watching older films and shows, it intelligently upscales your favourite content to 4K by restoring details lost to compression.

Premium design and gallery.

The included Mirage Stand combines slim steel with a transparent lens panel, concealing cables completely from view so the TV appears to float. The TV can also be mounted closely to the wall, creating a seamless presence. With BRAVIA Gallery (subscription required), explore over 2,500 pieces of artwork from your favourite artists, movies, and games so your screen expresses more than entertainment.